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Our Story

Where passion for hair artistry meets an unwavering commitment to elegance

✿ Salon Interior

The Velvet & Shear Journey

Founded in 2018 by Isabella Monroe, Velvet & Shear was born from a simple yet powerful vision: to create a sanctuary where every woman could discover her most radiant, confident self.

What began as an intimate studio has blossomed into one of London's most sought-after luxury salons. Our philosophy is rooted in the belief that exceptional hair is the intersection of artistry, science, and genuine care.

Every detail of our space — from the soft lighting to the curated playlist — has been designed to make your visit an experience, not just an appointment.

What We Stand For

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Sustainable Beauty

We use eco-conscious, cruelty-free products that are kind to your hair and the planet.

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Uncompromising Quality

Only the finest professional-grade products and techniques make it into our studio.

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Personal Connection

We listen deeply and collaborate with you to achieve your unique vision.

Continuous Learning

Our team trains with world-class educators to stay at the cutting edge of style.

Our Artists

Each stylist brings their own flair, united by a shared passion for excellence

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Isabella Monroe

Creative Director & Founder

With 15+ years in the industry, Isabella has styled for fashion weeks and editorial shoots across Europe. Her speciality is bespoke colour and transformative cuts that honour each client's individuality.

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Sophia Laurent

Colour Specialist

A true colourist at heart, Sophia is known for her seamless balayage and dimensional highlights. She trained at the Vidal Sassoon Academy and brings artistic precision to every formula.

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Aria Chen

Senior Stylist

Aria specialises in textured cuts, bridal updos, and natural hair care. Her calm presence and meticulous approach make every client feel at ease and beautifully cared for.

The Atmosphere

Step into a world where luxury meets warmth

Soft ambient lighting
Curated playlists
Complimentary refreshments
Serene, intimate setting